LANDING PAGE
The landing page for psychologist Heloise Roldão introduces the professional, her services, and therapeutic approach to establish credibility. It streamlines contact and appointment scheduling through clear calls to action (WhatsApp, email, or a contact form) and may include educational content on mental health. Its goal is to convert visitors into patients by answering key questions and simplifying the process of booking a session.
/// Research-driven decision: Data and evidence guide the landing page design, informing layout, color, and typography for usability. The page introduces the psychologist and services, streamlines scheduling with clear CTAs, and, with SEO and privacy compliance, converts visitors into patients.
/// Research-led landing page: Evidence informs layout, color, and typography for usability and accessibility (WCAG), while a clear IA structures content (hero, services, process, FAQs). Fast performance, CTAs for scheduling, SEO, analytics, and privacy compliance convert visitors into patients.
/// Landing page build revealed issues in messaging, UX, accessibility, performance, SEO, forms, analytics, compliance, infra, and QA. Mitigations: clearer copy, consistent CTAs, accessible contrast, optimized media/fonts, solid metadata, form feedback, preserved UTMs, GA4 + consent, and ethical/LGPD review.
/// Remedies streamline the landing page: clarify headlines and CTAs, fix responsive layout, and improve accessibility. Optimize media, fonts, and code; add SEO metadata and analytics; validate forms and ensure privacy compliance.
